What the heck is SEO? Plus some quick SEO you can do on your blog now!

Welcome to Cyndi–our LMM Techy Contributor! Today she is going to share some wonderful tips and tricks about SEO for your blog! Take it away Cyndi.


Hi everyone! Today I am going to explain the basics of SEO and share some quick SEO you can implement on your blogs right now.

As a blogger, you’ve heard of Search Engine Optimization.  Maybe you’ve already done some research and started optimizing your posts.  But, if you’re like most bloggers, it seems just too scary and complicated. Well, I’m going to make it less scary. Although SEO sounds intimidating, anyone can understand the basics of how it works, how it is set up on their site, and what parts are most important to get done (asap!).

This post contains (a very simplified) outline that describes how search engines view your site and what needs to be done to optimize correctly.

Let’s get started!

What is SEO?

You could have the most fabulous looking site EVER and still have horrible search rankings.  This is simply because Google (and other search engines of course) only care about the content of your site.  Because that’s all they can see.

When the Googlebot “crawls” your site it is simply reading all your code, and that typically looks something like this: (To see the code source of a site, just right click on it and go to  “page source”)

*Click on the image to view it full sized
SEO page source
Yuck right?

So the bots read over that, and they pick out certain info that is used to list and rank your site.  This is a simplified representation of how search engines see that code as far as SEO goes:

*Click on the image to view it full sized
How search engines see your blog

We can break the content of a site down to 2 major categories: #1 the actual content (what you can read on the site), and #2 the meta information.

  1. Actual Website Content Includes:
    • All text on the page. This could include things like:
      • Page/Post titles
      • Headings: <h1>, <h2>…
      • All content text
      • All sidebar text
      • Link anchor text
      • Bold text
      • Larger text
  2. Meta Information: This is text that is not actually seen on the page itself, but is put in the code to help search engines gain more info about your site.  Includes:
    • Image alt text
    • Image file names: “this-is-a-pic.jpg”
    • Meta Titles
    • Meta Keywords
    • Meta Descriptions

To optimize a post, you want to take advantage of all those parts, filling them with information that accurately represents the topic of your blog post. The more information Google has about your post (or your site), the easier it is to classify it and display it in relevant search results. This is SEO: The process of optimizing your blog or website to improve your visibility and natural search result position.

See? Not so complicated after all.

Quick SEO you can do now

All right, ready for some quick SEO you can do right now to get started?  Part of the reason bloggers shy away from doing any SEO is because the thought of going through all of their past posts and pages to optimize them all at once is totally daunting (and quite frankly, unrealistic.)  Nobody has time for that.  So the key is to START NOW! Implement these 4 SEO tips the next time you post:

  1. Install and Set Up WordPress SEO: This plugin will help you automate portions of your SEO process (like page and post titles) and has tons of other awesome features that will make SEO much easier to understand and do.
  2. Home Page Meta Description: Add a meta description to your home page. This is a brief (less than 160 characters) description that search engines will use to list your website. Make sure the description accurately represents the topics you cover most often on your blog, includes a call to action (“click here”…), and includes your name (if you want your name to be associated with your blog). Where do you find the spot to add a home page meta description? This will depend on your theme, so look around all the setting areas until you find it. If you are using the WordPress SEO plugin, the meta description templates are in the “Titles and Metas” section.
  3. Image SEO: Remember, START NOW!SEO for images
    • Before you upload any images, change all your image file titles to something more descriptive. A picture titled chewy-chocolate-chip-cookies.jpg is much more SEO-friendly than one titled DSC_3841.jpg.
    • Make sure you add a descriptive Alternative text (Alt tag). Remember, search engines can’t see images, so you have to (briefly) describe it to them.
  4. Keywords for SEO: Remember, START NOW!
    For each post/page, choose one keyword/key-phrase, and include it as part of these key places:

    • Post title
    • Post URL (permalink)
    • Post meta description
    • Post content: use it multiple times here, especially towards the beginning of the post and in headings/bold text.
    • In at least one image alt tag

    Make sure that throughout your post you are using other words and phrases that people might search for to find a post like yours. Remember though, search engines are looking for quality, genuine content; don’t make your keyword-density un-naturally thick, because that can result in a penalty.

So remember, START NOW! Make simple SEO a part of your regular posting routine, and reap the benefits of improved search position!

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  • Reply
    October 22, 2012 at 5:12 pm

    Thanks for the tips! I’m just starting to optimize our website and blog. This is very helpful!


  • Reply
    October 22, 2012 at 5:14 pm

    Do any of these plug-ins work with wordpress.com blogs? I always read these type of posts but I’ve yet to be brilliant enough to do it on my wp.com site. I wish someone would write one for free blogs like that. I pay for my domain but I can’t afford another $200ish for wp.org and then hosting fees.

    • Reply
      Cyndi Castillo
      October 23, 2012 at 2:46 am

      Hi Carrie!
      Wordpress.com doesn’t allow the use of plugins, you can read more about that here: http://en.support.wordpress.com/plugins/
      However, you can still implement many SEO tactics with your blog. Make sure you’re titling your image files and using alt tags, and be sure to use relevant keywords throughout your posts and in your titles, categories, and tags. And if you ever do decide to switch to a self-hosted blog, WordPress.org software is free and has so many more advanced features!

  • Reply
    October 22, 2012 at 5:40 pm

    Thanks for the tips! Sometimes it seems like such a hassle, but I am slowly working on getting my SEO up to par.

  • Reply
    October 22, 2012 at 6:50 pm

    do you have blogger tips?!?

  • Reply
    Ashley Urke | Domestic Fashionista
    October 22, 2012 at 9:41 pm

    Here is a link I found on how to add meta description in blogger:

    In the image you show that the text description and alternate text are the same name. If the photo uploaded is already descriptive, do you still need to add an alternate text? Do you need to put the same description twice or is it for additional tag names that would be different than the original description of the image?

    Thank you!!!

    • Reply
      Cyndi Castillo
      October 23, 2012 at 3:26 am

      Hey Ashley,
      The image file name doesn’t necessarily need to be the same as the alt tag, but they both should have relevant keywords in them. Every image should have an alt tag, the title is not a replacement for it.

    • Reply
      October 24, 2012 at 5:33 pm

      Thanks for providing the link for blogger info! The set up was really easy and helps a bunch. 🙂

  • Reply
    October 22, 2012 at 10:15 pm

    Thanks! Great information! I’m considering reviving my blog soon (http://mzsugarcookie.blogspot.com) and it’ll be great to have more than just my friends and family checking it out lol.

  • Reply
    October 22, 2012 at 10:40 pm

    This is great information–thanks for sharing, and for breaking it down in a way I can understand it. It feels a little more manageable!

  • Reply
    October 22, 2012 at 11:40 pm

    Girl Wonder, u know I have mad love for u!!!! Awesome article. You r THE BEST!!!

  • Reply
    sharon garofalow
    October 22, 2012 at 11:47 pm

    This was SUPER helpful. I’ve been trying to teach myself SEO from various online articles and this really broke it down! Thank you for sharing!!

  • Reply
    Back for Seconds
    October 23, 2012 at 1:22 am

    I just switched over to WordPress and am so thankful I saw this post! Thank you for sharing this helpful info!!

  • Reply
    Jamie @Roubinek Reality
    October 23, 2012 at 3:36 am

    Great tips! I’ve been using the Yoast SEO plugin and I really like it! I need to be better about naming my pictures before I ever upload them.

  • Reply
    October 30, 2012 at 2:26 pm

    Some useful advice here. SEO is a powerful marketing tool, so it’s good to see more people using it. I think it’s worth noting, though, that Google like to mix up the criteria for search rankings – often completely out of the blue. If you’re serious about getting good search engine rankings, it’s best to get professionals involved.

  • Reply
    Blog is the New Black
    October 31, 2012 at 10:01 am

    I found this to be super helpful and have already implemented some of these ideas!

  • Reply
    November 23, 2012 at 4:54 pm

    I absolutely love your blog.. Pleasant colors & theme.
    Did you develop this site yourself? Please reply back as I’m planning to create my own website and want to learn where you got this from or just what the theme is named. Appreciate it!

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    [email protected] the Manor
    March 18, 2013 at 3:52 pm

    Great post! This DOES make it seem less scary 🙂 I definitely will start doing all of these things!

  • Reply
    September 26, 2013 at 7:02 pm

    Thanks so much for this helpful blog post! I have so much to learn about blogging, but at least I now I have a place to start! I’m off to go make some changes to my posts and homepage meta description! : )
    Thanks again,

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