A couple weeks ago, during one of the weekly Coffee Date vlog posts, I talked about knowing your brand. When I say that I’m referring to the brand you are building with your blog and social media presence. Now some of you may say that you don’t have a brand, that you’re just a “small blogger.” Well I’m about to clue you in on something very shocking, the only small bloggers out there are those who don’t have a blog. See once you you sit in front of you computer and commit to a name, create a design for your space + begin blogging, you’ve gone from someone who intends to build a blog to someone who is beginning to build a brand.
With that in mind, I’d love to share with you today about finding your voice on your blog. I think this can sometimes be the trickiest part of being a blogger. After all, many of us who have blogs also spend much of our time reading others blogs. When you spend that time reading others blogs and you see the response they are getting from their readers, it’s easy to feel that if you replicate that, then you too will have that same response from your readers. Be encouraged when I tell you this is not always the case. It’s really easy to get caught up playing the comparison game and spend your time wishing you had as many readers, comments, pins, shares as so + so, rather than spending the time to share what you know with your readers.
Finding your voice on your blog tells your readers what they can expect to read on your blog when they stop by or follow along. It also builds trust + loyalty with your readers and makes you more relatable on many levels. If you spend less of your time wishing you were as good as someone else and put that energy into being the best writer you can be for you, you’ll begin to see the growth on your blog happen in a more real and organic way. You might think a big surge in followers will result in big page views, but if you don’t have continued creative content for your blog, that readership will begin to dwindle. Don’t spend your time searching for the voice you think your readers want to hear, but spend it finding the voice your readers can relate to.
Now I’m not going to just throw that out and then not give you any hints for how do help you find your voice on your own blog. Here are just a couple tips for help you get started.
- Be Real with your Readers
- Write What you Know
- Write About Things you Love + are passionate about
For me personally, I love meeting new people and building a community through my blog. Nothing brings people together like good food or a delicious cup of coffee so I created a Coffee Date with my readers every Friday and instead of just posting a blog post, I actually record a video of myself telling my friends how my week went. Some weeks I have co-hosts, some weeks we have a theme and some weeks we all just share from our heart. Why? Because nothings more encouraging than being uplifted by your community. I wanted to create a unique space that was totally “Me,” and then from there it became a link up where others could join in for coffee as well.
Find things you love and could share passionately about and write about it! If you write it, people will come and read it.