Petunia Pickle Bottom Launch Party




I recently had a special opportunity to get together with a bunch of my favorite Southern California bloggers to take a trip down to the Petunia Pickle Bottom  headquarters in Ventura for a celebration of the Grand Opening of their flagship store AND the launch of their new Spring line. My Petunia Pickle Bottom diaper bag helped me feel pretty again after a pregnancy that took it’s toll on my body. So I can’t even begin to put into words just how exciting it was to be behind the scenes, in the mix, a part of the action–of a brand I have loved and admired since my induction into the Hall of Motherhood.

The bloggers met at my house before the party for some catching up and light refreshments. And best of all–each blogger got to pick out their very own PPB Train Case from the Spring Line.  I picked this one.

PPB, Home Details, Planter


Some little bites. Recipe for this yummy Farro Salad coming soon.


Many of us bloggers hadn’t seen each other in a long time and some of us hadn’t even met in real life yet–so after all the hugs and how-do-you-do’s we loaded up into a few cars and drove up the coast to the new Petunia flagship store–right across the street from the beach in Ventura!


Above photo credit: Raya Carlisle Photography



Above photo credit: Raya Carlisle Photography



Above photo credit: Raya Carlisle Photography


 Above photo credit: Raya Carlisle Photography

The PPB founder (DeNai Jones) and her team made all of these fun decorations by hand. Feathers, arrows, streamers galore.


 Above photo credit: Raya Carlisle Photography

Pattern wall


My favorite photo of the evening. The beautiful design wall. I felt my creative wheels turning just looking at all these fabulous patterns and prints–and now I feel the need for a brick wall in my home.

The evening described in a single word–inspiring.
This event was about so much more than celebrating a handbag/fashion/accessory line.
This evening marked the celebration of  a dream realized.
Of a captivating and energized creative environment.
Of beauty and craftsmanship at it’s finest.
And of a new journey about to be embarked on…
Because Petunia Pickle Bottom isn’t just about diaper bags anymore.
And on the night of the party, we had the opportunity to see and touch firsthand, the new women’s collection of designer handbags and accessories launching this Spring. It’s safe to say I wanted everything! And I mean everything!

group 1

Andrea, Summer, Alissa, Me, Gillian

group 2


Mique, Me, Nina, Trisha

group 3


Lindsay, Me, Gillian, Jacqui


 On my wish list, this laptop case.



Jen, Andrea, Gillian, Jacqui, DeNai, Summer, Alissa, Lindsay, Me, Trisha, Mique, Nina, Nat



Gillian, Jen, Me



A bit of an added bonus to the evening was when this girl and I started chatting. It started when I told her that I was swooning over her outfit from across the patio, then we kept chatting… and come to find out she is one of the founders of Layla Grayce.  THE Layla Grayce! She could not have been more humble, down-to-Earth and real.  Such a gem! It was great to meet you Tiffany!




Above photo credit: Raya Carlisle Photography


But perhaps my favorite part of the evening was sitting down with the founder/head designer of PPB, DeNai Jones, and listening as she answered each of our questions about her new line, her creative process, and her insights about business and motherhood.  When I first met DeNai a few days before the party, I nervously held out my hand to shake hers as an introduction. She ignored my outstretched, trembling hand, and instead she gave me a big, warm hug.  She didn’t have to hug me in that moment.  In fact, most people probably wouldn’t have.  But her hug was deliberate–she was subtly telling me not to be nervous, reminding me that she is a real person too. Aside from being an inspiration and creative genius–she is a mom, a wife, a daughter and a friend.  My nerves vanished and my respect and admiration for her magnified in that moment.  Such an important lesson to be learned in the simplest of hugs. Thanks Denai–it was a pleasure!


Lifelong friends Korie Conant, Chief Marketing Officer, Petunia Pickle Bottom, and DeNai Jones, Founder and Head Designer, Petunia Pickle Bottom. Above photo credit: Raya Carlisle Photography

You can join Petunia Pickle Bottom here:

BlogFacebook /  Twitter / Pinterest

And I’m just loving this behind-the-scenes look at the new Spring line:

A Peek Behind the Scenes, PPB Spring 2012 from Petunia on Vimeo.

Ashley Stock
I'm Ashley. Sometimes I craft, occasionally I cook, everyday I write, and I'm always Momma. This is my blog. I keep it real while still seeing the rainbows and butterflies in all of life's lessons.
Ashley Stock
Ashley Stock
Ashley Stock

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Ashley Stock


  1. I’ll have to swing by this store since I’m so close to it! It looks beautiful! (And so do all of you ladies!)

  2. What a fun night! Any opportunity to get away with other moms sounds like a great time to me and the bags all look amazing

  3. what a lovely store!

  4. Anna Vollmer says:

    How fun! I’ve always loved their bags. My momma just ordered my diaper bag from them last week (she owns a baby and childrens boutique in Northern California and has carried petunia for years) Can’t wait to get it and can’t wait till our little one is here….only 20 more weeks or so!

  5. What cute products! It looks like you all had a great time…

  6. What a fun event! And I love your outfit and how you styled it! (And your hair looks amazing too.)

  7. You are Gorgeous! I’m a friend of Jen (Delightful Deets) who only has wonderful things to say about you : ) I can only imagine how much fun all of you ladies had. Love the blog!

  8. kathy hanson says:

    You look beautiful. Wish I looked that good after having a baby! Please, please tell me where you got that cute jacket!!! I’ll be waiting….

  9. Looks like such a fun event! I wish I lived closer. I love Petunia & it’d be awesome to check their store out.

  10. I adore the table runner, Is that a weird thing to notice in the background? I wonder how she made it?

  11. LOVE Petunia Pickle Bottom!! These bags are pricey (around $180), but worth it. They have a built in changing pad, can convert to a backpack (which is way more comfortable), and they don’t get dirty because you can wipe off the outside.

    I recommend to everyone.

  12. I seriously can’t thank you enough for the opportunity to come spend some time with all these great women! I had so much fun and could have stayed at dinner forever. Bonus: I got myself a brand spankin’ new diaper bag and matching wallet at half off!!!! Double bonus: I won the Ipad case they were giving away!! Made for an amazing night!

  13. Totally missed this post- what a fun night! Thanks for including me! xoxoxo

  14. This looks like a dream! What a fun time with some truly beautiful people! It doesn’t hurt that it is a brand I drool over daily 🙂

  15. I have to admit after your post awhile back, I got a PPB Satchel. LOVE! I joked with my mother how it’s a diaper bag that makes me feel “like a REAL woman again”, (not a Mom that carries around a mammoth bag because that’s what you have to get to hold all the things you need to carry). No more worries about decking people (or little kiddos) when I turn around! I love it and it definitely carries all I need in a stylish way that even fits my kindle fire for an occasional second of me time. I’ve also had quite a few compliments on it and spread the word. Thanks again!

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